Milwaukee, Wis. (PRESS RELEASE) – The Automobile Dealers Association of Mega Milwaukee, Inc. (ADAMM) will raise funds for the athletes of Special Olympics Wisconsin (SOWI) at its annual Greater Milwaukee Auto Show Charity Gala in 2018.
The Gala will take place Friday, February 23 at the Wisconsin Center in Milwaukee. This year’s theme will be “HorsePower & Hats,” where attendees will come decked out in Kentucky Derby-style hats and attire. Tickets to the Gala will include an exclusive sneak peek of the Greater Milwaukee Auto Show that begins the following day, silent and live auctions, dinner, and dancing. This will be the first year Special Olympics Wisconsin will be the charity for the Gala and all proceeds will benefit the more than 10,000 Special Olympics athletes throughout the state.
“This is going to be a really exciting year for the Gala. Special Olympics Wisconsin is a great organization that is doing some really important work in the state and ADAMM couldn’t be happier to be partnering with them,” said ADAMM’s Chairman David Kriete, who also sits on SOWI’s board. “The Gala is always so fun and inspiring and that describes Special Olympics Wisconsin to a tee so I think this is a really natural fit.”
The cost to sponsor a full table at this fun and unique social event is $3,250 and the package includes 10 tickets to the both the Gala and the Auto Show, a reserved table for the Gala, recognition at the front entrance of the Gala, advertising, and a parting gift. Individual tickets are $275. Tables sponsored before December 31 will receive two additional tickets for free.
About the Automobile Dealers Association of Mega Milwaukee, Inc.
The Automobile Dealers Association of Mega Milwaukee’s (ADAMM) primary mission is to help build good relationships among its member dealers and their customers, present the Greater Milwaukee Auto Show and give back to the community with generous philanthropic donations.
Founded in 1907, ADAMM today is made up of 115 new car dealers in southeastern Wisconsin, concentrated in Waukesha, Washington, Ozaukee, Milwaukee, Racine and Kenosha Counties. These dealers represent a sizable amount of revenue, taxes and jobs each year — employing almost 7,400 people, paying out more that $312 million in payroll each year, generating more than $4 billion in sales, selling 34% of Wisconsin’s new cars and trucks and accounting for more than 22% of total retail sales in the six-county area.
Holly Riedel – ADAMM
Special Projects Director
414-359-9000 ext. 5
Michael Mortell – SOWI
VP of Development