Last year, 1,500 brave souls took the plunge in Madison. The best part? After their bodies returned to 98.6°F and the donations were tallied, they raised more than $340,000 for Special Olympics Wisconsin. Booyah.
February 18, 2017
10:00 a.m. – 2:00 p.m. Check-in
11:00 a.m. – 2:30 p.m. Plunging
11:00 a.m. – 3:00 p.m. Enjoy live entertainment, food, and drinks inside the heated Ale Asylum Helter Shelter!