Kwik Trip’s 2011 annual icon sale for Special Olympics exceeded the 2010 totals. From October 14-27, customers purchased an icon for $1 each, signed their names and hung them in their local Kwik Trip store to benefit Special Olympics. Of the $250,000 Kwik Trip raised company-wide throughout Wisconsin, Minnesota and Iowa, Special Olympics Wisconsin (SOWI) received over $146,000, an increase from $124,000 in 2010.