We believe that the world would be better if all people were valued, respected, embraced, included. Included in the games we play and the friends we make. Included in our schools, our workplaces, and our communities.

We are changing that with grassroots action for inclusion. That’s Spread the Word. Spread the Word is a global engagement campaign in partnership with Best Buddies, focused not just on the elimination of the word ‘retard(ed)’ but on the creation of a new reality: inclusion for all people with intellectual disabilities.



Creating a more inclusive world starts with a single action: yours. Here’s how you can start.

#1 Take the Pledge: Make your commitment to spread inclusion.
Take the Pledge!

#2 Spread the Word: After you’ve taken the pledge, spread the word so others do too. Share about your pledge on FacebookTwitter, or Instagram and tag @sowisconsin and @PledgeToInclude; add the Inclusion frame to your Facebook profile.

#3 Submit a Video: Tell us how you will Spread the Word >> Inclusion!

#4 Gear up for Inclusion: Bring the message of inclusion wherever you go with the official 2021 “Inclusion No Matter the Distance” t-shirt. Shop now! *Get 10% off t-shirt when you sign the pledge!

#5 Read about our UCSs: The school year has been different for our schools, but the goal of Spreading the Word Inclusion–no matter the distance–is still present!

More colors available


Lead an event in your school or community asking others to make a commitment to inclusion. Many Unified Champion Schools observe Spread the Word Day in March or hold Respect or Kindness campaigns throughout the school year. Every school is different, so you decide what best fits for your school. All the resources you need to plan an event are available here.

Student Toolkit    Educator Toolkit


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